时髦人 //COUNTERFEIT Style//

Stuck in a style rut? Let me introduce you to China’s most intriguing personal style bloggers. Online and en vogue, these citizens’ wardrobes are brimming with fresh ideas and buzzing with individual pizzazz. I’ve embarked on an internet expedition; searched far and wide on China’s social networking sites for fashion inspiration.

Sure,  we all gaze over glossy editorials and gasp longing sighs for enviable celebrity looks, but the time has come to snap your fashion sense back into reality! Looking to real people for more accessible style inspiration translates into a greater possibility for actual change. Follow these simple styling tips for now. You can say xiexie谢谢 later.

The cherry on top to a killer outfit? Everyone loves a little bit of irony. Let’s copy the looks of these Chinese 时髦人….. COUNTERFEIT style.

ciga

Mrs. Boss (23) hails from Beijing, where the the freezing northern weather has clearly not distracted her from thinking the warm thoughts of Spring. Even in the icy cold, she jump-starts on the biggest trend of the cherry blossom season: stripes. Trudge through the snow to H&M and Zara where fantastic affordable recreations of the French classic bateau shirt await your purchase. Strike harmony with the dashes by layering loads of pretty, round baubles around your neck. Too sweet? Let Mrs. Boss– well, boss you into wearing it with dark leggings and motorcycle boots.


miffy2

19 year-old Miffy proves that age is just a number, especially when it comes to her mature fashion sense. She boldly conquers the challenge of obtaining a conservative, menswear look that still allows her feminine prowess to peek through. Like many sages have extolled, this beauty is all in the details. Miffy wears black slacks with a high waist, a white oxford that is loose and soft, and styles her brown peacoat much like the ubiquitous boyfriend blazer: with the sleeves pushed up to show off her feminine frame.



aron lu


After stalking this 21 yr old Shanghainese student’s looks online, it is obvious Aron Lu does not do anything half-way! When others daintily dip their toes into the water, Aron swan dives right on into the deep-end. With his glass-half-full perspective on personal style, he gets dressed with a firm belief that anything goes. For starters, his pants make me wonder if a Scottish caddy is standing (confused) in his underwear somewhere. Movin’ on up, I’m crazy for his choice of a cranberry blazer instead of the yawn-inducing navy. The mocha shades in his patterned shirt and wooly sweater blend nicely, while his silky scarf is a nice alternative to traditional neckwear. Finally, a skinny belt is an unexpected detail that will earn any guy major style cred. Aron makes it look like a cinch, but some advice is to look for solid, metal hardware like brass and hardy leather in a neutral color to keep it masculine.


上海街头时尚: On the Street: Strong Woman

strongwoman

I was quite taken with this woman’s presence when she walked by. For starters, I don’t often see Chinese women wearing sage green. Most winter-wear sightings have turned up grey, grey and more grey. Rarity aside, I think she looks absolutely stunning wrapped in wasabi; while the punch of her feminine red lips offsets her steely, masculine hair cut.

Judging by her outfit– which resembles a uniform– I guess that she works at one of the luxury brands within Plaza 66, where this picture was taken. Even behind the sterile, starched white shirt and black slacks, she radiates a sexy strength.


“How Locals Wear…”:: Nomad

SSF is all about covering trends that surface in this magnificent city, but it is just as exciting to sleuth out how well-dressed locals import overseas-must-haves into their Shanghai wardrobes. Call it trend tracking—> like a fox who sniffs out the hound. Come out, come out wherever you are!  What did I dig up this week?

Welcome to a new segment on SSF: “How Locals Wear…”

Who: a lovely Shanghairen spotted out and about last weekend
What: Native American/Nomadic : knitwear characterized by heavy embroidery, geometric pattern, and cozy comfort.
Wear: “Coatigans” and bold knits were brought back into the style spotlight by DVF’s debut of her 2009 Fall collection. Off the runway, fashion blogger Jane looks impeccably chic in her own interpretation of the look.

dvf

Photo Property of Style.com, Diane Von Furstenberg F/W2009

jane

Photo property of Jane Aldridge of Www.Seaofshoes.typepad.com

nomad

Today’s local models the lower-end of the style spectrum. Even though she does not wear the $$ originals, I believe her take captures the essence quite well. That’s what I love about fashion– while the fantasy of runway is something to dream about, I am more interested in the reality of clothing and how people dress themselves.

While everyone continues to rock the sexy, spot-on BLJ (=black leather jacket. Come on, get with the program people!), these chunky sweaters are the perfect “I don’t give a damn” alternative. Admittedly, it’s not the sexiest or most feminine option, but this outwear definitely adds a lot of personality– and warmth!– to a ho-hum winter wardrobe. By definition, nomads belong nowhere, but for now this style inspiration feels right at home.

SSF Spotlight: May the {{FASHION}} Force Be With You

What sells out at The Source boutique in four days in Shanghai? An Adidas collaboration with Star Wars, that’s what.

sw2

This Saturday I attended a launch party at The Source to celebrate Adidas new Star Wars line which Chinese guys tore off the racks faster than Luke Skywalker can whip out his light saber. The gear– including Darth Vader hoodies with capes, droidian tees and storm trooper kicks–  is as dramatic as a galactic battle. And (sorry dorks), is mostly sold out. But before you start lamenting, “Help me Obi-Wan Kenobi. You’re my only hope!” there are some other ways to write-in some of this science-fiction cultural phenomenon into your fashion script–> borrowing from the wardrobe color palette of silver, black and red. Hiding under oversized hoodies. Or even sporting an old-school digital watch.

sw3

Ladies, check out Eva (below) , one of Source’s marketing directors. While she looked perfectly adorable in this particular setting, I’m curious if her hair is a daily ‘do or don’t?

sw5

Source hosted the collection debut along with a Star Wars encore from the first trilogy.

sw1

Rubbing elbows with Darth Vader (he is so much nicer in person!) with my friend Erika (huge Star Wars fan).

sw4

Thank you Source for a fantastic night! Looking forward to more events in the FUTURE.

}}}}}}} HERE ARE SOME MORE PICS FROM THE SOURCE {{{{{{{{

All pics below are property of Tobias Kegler, http://www.tobiaskegler.com/

source1-17

*******http://www.tobiaskegler.com/*******

source-106

*******http://www.tobiaskegler.com/*******

source-109

*******http://www.tobiaskegler.com/*******